Por Nicolás Díaz, autor del libro inmobiliario Ganemos Todos y CEO de Westay

The Seglar company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He battled to make ends meet in the depths of the Great Depression, but the little prototypes he had made of things like ironing boards and ladders had wonderful potential seeing that children’s toys. This individual named the organization https://lego-x.com/2019/11/15/what-lego-vdr-users-can-teach/ Profano after two Danish sayings, leg and godt, meaning “play very well. ”

In 1958, he developed the iconic lego brick with pontoons inside which makes it interlock to lego items. This innovative innovation changed distinguishly the company and allowed it to develop at an amazing pace.

By the 1960s, Profano had broadened its overseas reach and began making toys within license in North America through an arrangement with luggage producer Samsonite. The company also developed selling places with all the parts needed to build a specific model, and introduced committed themes which include Space (with astronaut minifigures), Castle, Village (later renamed Lego City), and FabuLand.

In the 1970s, Lego got a dramatic step forward having its introduction of Lego characters that had movable arms and legs. The company likewise began using more plastic material and bringing out larger obstructions for youngsters, a line called Duplo. In the eighties, Lego’s product sales grew at an extraordinary rate of ten percent annually, irrespective of overall model industry sales growth scaling down.

Today, Lego is a substantial global company with income of above $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. But it really still feels less such as a ruthlessly commercial giant and more like an ancient family good friend.


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